In my questionnaire, I asked questions about whether the ident reflects food networks channel, what they liked, what could be improved, and their thoughts on the ident and its themes.
Feedback on Ident 1: Christmas
Majority of the audience liked the visuals of the ident such as the camera shots and montage of the food. However, all of them said that to improve my ident, I should add music (such as festive songs) and a voiceover which tells the audience what is coming up next on food network. Furthermore, some also suggested that I add the food network logo at the end of the ident to tell the audience what channel they are watching.
Most of them said that the ident reflects food networks channel and appeals to the target audience. Therefore, I will not need to drastically change the ident. The audience identified that the ident was Christmas themed and said that it should be aired during December/Christmas period.
Based on the audience feedback from the questionnaires, I will add festive music, a continuity announcement using a voiceover, and the food network logo. I will also further improve the visuals of the ident to improve its overall quality.
Feedback on Ident 2: Breakfast
The audience liked the montage of the pancakes, the variety of close up shots and the flow of transitions from one clip to the next. They also liked how food was used in the ident to represent food network, as the channel is based on food and cookery. However, they suggested that I add music, a voiceover, and the channels logo to improve my ident and enhance its quality.
The audience identified that it was a breakfast ident which would be aired in the mornings as pancakes are usually eaten at breakfast. Furthermore, they believed that the ident would appeal to food networks target audience as those who watch food network, will enjoy food such as pancakes. But, one person stated that the audience may like lunch/dinner dishes more as there are not many breakfast cooking programmes on food network.
Based on the audience feedback I obtained from the questionnaires, I will add music, a continuity announcement and the food network logo. The feedback gained from my second ident is also very similar to the feedback I gained from my Christmas ident. Therefore, this feedback helped me identify the areas that I need to improve on in both my idents.
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