Thursday, December 19, 2019
Wednesday, December 18, 2019
Friday, December 13, 2019
Friday, November 29, 2019
Be able to generate ideas for an original audio-visual promo
Treatment
The brief wants me to "refresh the ident cycle for one of Freeview's channels". They would like me to "consider one that has a niche audience or has not been re-branded for some time". The channel I have chosen is Food Network, as their ident has not been refreshed since 2017 and have a niche audience as there is only a small part of the population that watches cookery programmes on Food Network. They would also want me to "have a clear personality that reflects the channel, its content and its audience". I will meet the brief by including content in my ident that reflects the channel, such as someone cooking food. I will also create several documents during production including research, purpose and ideas for ident, legal and ethical issues, audience feedback, planning documentation and evaluation of the finished ident.
The purpose of my ident is to give the audience an idea of the type of programmes that Food Network broadcasts and to also inform them on the upcoming schedule through the use of audio. This will help spread awareness of the channel and remind people of Food Network. Therefore, my ident will hopefully increase the channels audience.
My ideas for my two idents include:
- A live video of syrup being poured over a stack of pancakes. This will be aired during the morning where people will be eating their breakfast. Therefore, this will appeal to the audience watching in the morning.
- A montage of different Christmas food, such as turkey, mince pies and pudding.
During the idents, there will be a voiceover which will inform the audience of the upcoming TV schedule for food network. At the end of the video, food networks logo will appear on the screen.
The target audience for my ident will be males and female's aged 35-60 of a British ethnicity. This is the core audience of Food Networks channel. Therefore, my ident will appeal to them as they are the targeted audience for my ident. Furthermore, the ident will be based on the types of programmes that Food Network shows. This means the audience watching food network will be able to identify that the channel broadcasts cooking programmes.
The medium I am working in is TV idents. An ident is a short audio-visual video/animation that television channels use to identify themselves and inform the viewers about their channel. The running time for my two idents will be 30 seconds each. This will appeal to the audience as it will represent food networks channel and provide them with the information they need about the upcoming programme that will air after the ident. Therefore, the idents will not feel dragged out. They will be concise and quick.
The brief wants me to "refresh the ident cycle for one of Freeview's channels". They would like me to "consider one that has a niche audience or has not been re-branded for some time". The channel I have chosen is Food Network, as their ident has not been refreshed since 2017 and have a niche audience as there is only a small part of the population that watches cookery programmes on Food Network. They would also want me to "have a clear personality that reflects the channel, its content and its audience". I will meet the brief by including content in my ident that reflects the channel, such as someone cooking food. I will also create several documents during production including research, purpose and ideas for ident, legal and ethical issues, audience feedback, planning documentation and evaluation of the finished ident.
The purpose of my ident is to give the audience an idea of the type of programmes that Food Network broadcasts and to also inform them on the upcoming schedule through the use of audio. This will help spread awareness of the channel and remind people of Food Network. Therefore, my ident will hopefully increase the channels audience.
My ideas for my two idents include:
- A live video of syrup being poured over a stack of pancakes. This will be aired during the morning where people will be eating their breakfast. Therefore, this will appeal to the audience watching in the morning.
- A montage of different Christmas food, such as turkey, mince pies and pudding.
During the idents, there will be a voiceover which will inform the audience of the upcoming TV schedule for food network. At the end of the video, food networks logo will appear on the screen.
The target audience for my ident will be males and female's aged 35-60 of a British ethnicity. This is the core audience of Food Networks channel. Therefore, my ident will appeal to them as they are the targeted audience for my ident. Furthermore, the ident will be based on the types of programmes that Food Network shows. This means the audience watching food network will be able to identify that the channel broadcasts cooking programmes.
The medium I am working in is TV idents. An ident is a short audio-visual video/animation that television channels use to identify themselves and inform the viewers about their channel. The running time for my two idents will be 30 seconds each. This will appeal to the audience as it will represent food networks channel and provide them with the information they need about the upcoming programme that will air after the ident. Therefore, the idents will not feel dragged out. They will be concise and quick.Friday, November 22, 2019
History of channel and its idents
Food Network
Food Network is an American television channel that is owned by Television Food Network, a joint venture between Discovery Inc. and Nexstar Media Group. The channel airs both special and regular episodic programmes about food and cooking. The network initially launched in November 1993 with two initial shows featuring David Rosengarten, Donna Hanover and Robin Leach. The channel launched in the UK on November 9, 2009 on Sky. The channel has now been added to Freeview, Freesat and Virgin Media platforms.
The idents of the channel were produced by Carolina Bodmer.
In 2015, Food network launched their new idents for the channel. The concept was that being around food allowed the characters to express themselves and their personality. They created characters who are passionate and creative about what they do (artist, scientist, martial artist, conductor, dancer). They represent that Food Network is entertainment with food at it's heart. The idents were shot over 4 days in 4 different locations, all in real kitchens. Example : https://theident.gallery/player.php?id=FOODNETWORK-2017-ID-CONDUCTOR-10S-1
In 2019, additional idents were added where a group of friends made pizza together. This will help create a good image for Food network as it shows that food can bring people together. Example: https://theident.gallery/player.php?id=FOODNETWORK-2019-ID-PIZZA-1
They also created idents that showed deserts such as chocolate brownies, creme brulee and hot chocolate. Example: https://theident.gallery/player.php?id=FOODNETWORK-2019-ID-BROWNIE-1
Food Networks idents are used to show the purpose of their food and cooking channel to the audience, and to inform them on the types of programmes that are broadcasted on their channel.
Monday, November 18, 2019
Initial Research into Audio Visual Products
1. Food Network
The first channel I may choose to do an ident for is Food Network. This TV channel shows programmes about food, cooking and baking. For example, one of the programmes they show is "James Martin: Home Comforts". This show is hosted by a chef, James Martin who shares his recipes and tips for creating delicious food at home.
The target audience for this channel seems to be older men and women of a British ethnicity from the UK, who are interested in cooking. This is because, people in their 40's and 50's seem to be more interested in cooking than younger people. Most young people seem to cook less as their parents cook for them or they get takeaways. Furthermore, most of the chefs/presenters on Food Network are older and seem to be around the ages of 40-60. Therefore, an older audience will be able to relate to them more. The target audience also seems to be both male and females, as both enjoy cooking. They may be mostly of a British ethnicity from the UK as the presenters/chefs on food network's programmes are mostly British who make British food.
The current ident on Food Network seems to be a cartoon of different foods such as pizza, soup, biscuits and pies. At the end of the ident it shows the logo of Food network, which is a red circle with white text on top that says "Food Network". This informs the audience that the channel is about food.
The overall purpose of Food Network's ident is to inform the audience about the channel and what types of programmes it shows. The animations of food, connote to the audience that the channel is about food, cooking and baking. 2. ITV
The second channel I may choose to do an ident for is ITV. ITV is a TV channel that broadcasts a wide range of different programmes. Categories include drama, sports, soaps, comedy, entertainment, and factual shows.
ITV appeals to a wide audience as there are a large range of programmes that appeal to different people. The core age range of ITV's audience seems to be between 30-60 year olds. Their audience is made up of both male and females from the UK. There will be different ethnicities watching ITV but they will mainly be of a British ethnicity.
ITV's idents aim to show their logo in unique ways such as creating a piece of art or creating a model of their logo. The current ITV ident is a colorful painting of the ITV logo, which helps it to stand out to the audience. They aim to make their ident general and not specific to a certain theme or genre. This may be due to their wide audience who are interested in different things.
The overall purpose of the ident for ITV is to inform the audience that they are watching ITV. The ident always includes a voiceover of the upcoming shows and TV schedule. This tells the audience when a certain show is coming on.
Monday, October 14, 2019
Understand the purpose of audio visual promos
Music video:
Eminem ft Rihanna, The Monster
https://www.youtube.com/watch?v=EHkozMIXZ8w
The purpose of this music video is to entertain and sell the product. The music and the visuals entertain the audience. The audience listens to their music to entertain themselves as it has a good rhythm that people can dance and sing along to. It also helps the artists sell the product as they are trying to get people to purchase the single. The music video enhances the music and encourages more people to listen to it as they will not just be looking at blank screen. It also helps to create more meaning for the audience as to what their lyrics connote. Furthermore, it helps to sell the artists as the music video shows their faces and enhances their voices. This allows the audience to look at their other music and purchase their albums/singles.
The audience for this music video are young males and females of mixed ethnicity. The audience are mainly from the US and UK. They are also interested in R&B music. The audience would expect a performance from the artists such as singing/dancing. They would also expect the video to include the generic codes and conventions for a music video. This music video uses conventions such as video effects, music, singing, using a narrative, editing and lots of different camera angles/shots. Video effects can be seen at 2:52 where it looks like he is falling to the floor. Singing and music can be seen throughout the whole music video where Eminem and Rihanna sing to the music. A narrative is created in this music video. Eminem is looking back into his past, where there are different events of his life being recreated (family, insanity, death, fame, addiction). Many different camera angles and shots are also used such as close ups (4:50) , long shots (2:33), low angles (1:30) and high angles (1:40). Furthermore, the video is edited so that the shots change very quickly, which emphasizes the fast beat of the music. This appeals to the audience and meets their expectations, as from Eminem and Rihanna's previous videos, fans may be expecting the video to be shot in a certain way.
This music video connotes a message about Eminem's life through its narrative and the lyrics of the song. This video seems to reflect his real life. During the music video, Eminem is travelling in an elevator which perhaps represents his journey and stages of his career. There are various stops along the way, which show some of the classic moments of his career. The song itself is about the relationship that Eminem has with the voice inside of his head, which both he and Rihanna alternatively refer to as the 'monster under his bed' throughout the songs chorus.
TV Trailer
'Jesy Nelson; Odd one out' TV documentary trailer
https://www.youtube.com/watch?v=ppVplKJ-wuE
The purpose of this TV trailer is to inform, educate and sell the product to the audience. This TV documentary is about a member of a girl band who opens up about the abuse she has suffered at the hands of cyberbullies and its effects on her mental health. This therefore informs the audience about what she has gone through. It also educates people on how one rude comment online can affect someone’s life. The trailer is used to sell the product and persuade people to watch the whole documentary on BBC one.
The audience for the TV documentary are females around the ages of 15-30, as the girl group she is apart of, 'Little Mix', has a huge young female audience. They are likely to be of a mixed ethnicity, as Little Mix have different ethnicities. The audience will be from the UK, as people who know of her will have watched 'X Factor' which is a UK show. Furthermore, BBC, the channel they are broadcasting the show on, is a UK TV channel. The Interests of the audience will be girl bands, makeup and fashion. The audience would expect the TV documentary trailer to show parts of the full documentary and give them an idea as to what Jesy Nelson talks about in the documentary. The codes and conventions the TV trailer uses includes narrative, voiceover and graphics. The real life narrative is about Jesy Nelson, a singer who has been through a journey of cyberbullying. It tells us about the bad things that has happened and how she has got through it. A voiceover of Jesy Nelson is used throughout the trailer to tell the audience her story and what the full documentary is about. Graphics are also used in the trailer. Subtitles are used at the bottom of the screen for the audience to read. There is also a screen at the end of the trailer telling the audience what the name of the documentary is called, the channel it will be on, and the date/time that it will be aired (0:56). These conventions appeal and meet the needs of the audience as it tells them what the show is about and when it will come on TV.
This TV trailer connotes an important message about Jesy Nelson, and the impacts of cyber bullying. Jesy talks about how the constant rude messages about her has impacted her career, her mental health and has completely changed her life. It shows the audience that celebrities can be suffering a lot (to the extent of trying to commit suicide), due to people judging them and they may not even realize.
Eminem ft Rihanna, The Monster
https://www.youtube.com/watch?v=EHkozMIXZ8w
The purpose of this music video is to entertain and sell the product. The music and the visuals entertain the audience. The audience listens to their music to entertain themselves as it has a good rhythm that people can dance and sing along to. It also helps the artists sell the product as they are trying to get people to purchase the single. The music video enhances the music and encourages more people to listen to it as they will not just be looking at blank screen. It also helps to create more meaning for the audience as to what their lyrics connote. Furthermore, it helps to sell the artists as the music video shows their faces and enhances their voices. This allows the audience to look at their other music and purchase their albums/singles.
The audience for this music video are young males and females of mixed ethnicity. The audience are mainly from the US and UK. They are also interested in R&B music. The audience would expect a performance from the artists such as singing/dancing. They would also expect the video to include the generic codes and conventions for a music video. This music video uses conventions such as video effects, music, singing, using a narrative, editing and lots of different camera angles/shots. Video effects can be seen at 2:52 where it looks like he is falling to the floor. Singing and music can be seen throughout the whole music video where Eminem and Rihanna sing to the music. A narrative is created in this music video. Eminem is looking back into his past, where there are different events of his life being recreated (family, insanity, death, fame, addiction). Many different camera angles and shots are also used such as close ups (4:50) , long shots (2:33), low angles (1:30) and high angles (1:40). Furthermore, the video is edited so that the shots change very quickly, which emphasizes the fast beat of the music. This appeals to the audience and meets their expectations, as from Eminem and Rihanna's previous videos, fans may be expecting the video to be shot in a certain way.
This music video connotes a message about Eminem's life through its narrative and the lyrics of the song. This video seems to reflect his real life. During the music video, Eminem is travelling in an elevator which perhaps represents his journey and stages of his career. There are various stops along the way, which show some of the classic moments of his career. The song itself is about the relationship that Eminem has with the voice inside of his head, which both he and Rihanna alternatively refer to as the 'monster under his bed' throughout the songs chorus.
TV Trailer
'Jesy Nelson; Odd one out' TV documentary trailer
https://www.youtube.com/watch?v=ppVplKJ-wuE
The purpose of this TV trailer is to inform, educate and sell the product to the audience. This TV documentary is about a member of a girl band who opens up about the abuse she has suffered at the hands of cyberbullies and its effects on her mental health. This therefore informs the audience about what she has gone through. It also educates people on how one rude comment online can affect someone’s life. The trailer is used to sell the product and persuade people to watch the whole documentary on BBC one.
The audience for the TV documentary are females around the ages of 15-30, as the girl group she is apart of, 'Little Mix', has a huge young female audience. They are likely to be of a mixed ethnicity, as Little Mix have different ethnicities. The audience will be from the UK, as people who know of her will have watched 'X Factor' which is a UK show. Furthermore, BBC, the channel they are broadcasting the show on, is a UK TV channel. The Interests of the audience will be girl bands, makeup and fashion. The audience would expect the TV documentary trailer to show parts of the full documentary and give them an idea as to what Jesy Nelson talks about in the documentary. The codes and conventions the TV trailer uses includes narrative, voiceover and graphics. The real life narrative is about Jesy Nelson, a singer who has been through a journey of cyberbullying. It tells us about the bad things that has happened and how she has got through it. A voiceover of Jesy Nelson is used throughout the trailer to tell the audience her story and what the full documentary is about. Graphics are also used in the trailer. Subtitles are used at the bottom of the screen for the audience to read. There is also a screen at the end of the trailer telling the audience what the name of the documentary is called, the channel it will be on, and the date/time that it will be aired (0:56). These conventions appeal and meet the needs of the audience as it tells them what the show is about and when it will come on TV.
This TV trailer connotes an important message about Jesy Nelson, and the impacts of cyber bullying. Jesy talks about how the constant rude messages about her has impacted her career, her mental health and has completely changed her life. It shows the audience that celebrities can be suffering a lot (to the extent of trying to commit suicide), due to people judging them and they may not even realize.
TV ident
BBC one
The purpose of this TV ident is to inform the audience about what channel they are watching (BBC one). The ident also makes use of a voiceover which informs the audience about what tv programme is about to come on next. Therefore, the purpose of this ident is to also sell the product as the voiceover talks about the storyline of the next show and persuades the audience to keep watching.
The audience for the BBC One ident are mainly 30-70 year olds of both genders. They will be located in the UK, as BBC is a UK channel. The audience will also be mainly a white ethnicity. They will be interested in stories/books, plants, animals and the news. They would expect the ident to show the name of the channel and a voiceover of what is going to come on next. The codes and conventions of a TV ident include, the name of the channel, voiceover, music and a clip/animation of someone or something. The BBC One logo is seen throughout the whole ident, which tells the audience that they are watching BBC One. A voiceover is used which tells the audience that 'Countryfile' will be coming on in an hour. He then gives a brief description of what the next show is about, which persuades the audience to keep watching. The clip is of small children who are playing with rose petals in a garden. This will appeal to the audience as most of them have children/grandchildren and they may also like plants. There is also music in the background which is calm and relaxing. This will meet the audiences needs
The BBC TV ident shows children playing together in a garden. This tells us that BBC wants to send out a good message and is trying to get the audience to be kind to one another and also go outdoors.
The Music video, TV trailer and TV ident are slightly different in terms of technical qualities, messages and narrative. The music video shows a lot of technical qualities such as video effects, camera shots/ angles, editing, lighting and sound effects/music. The TV trailer also shows several technical qualities such as voiceover, camera shots/angles, lighting, editing and sound. The TV Ident seems to show the least technical qualities as it is only 30 seconds long. It includes a high camera angle and music.
In terms of connoting a message, the TV documentary trailer seems to highlight an important message about the effects of cyberbullying. The music video connotes a message about Eminem's past and the struggles he has been through. The TV ident does not really show a big message about the BBC, as it just shows how children are being nice to one another.
There are also differences in terms of narrative. The Music video includes a narrative about Eminem and recreates the different stages that has occured throughout his life. The TV documentary tells the narrative of Jesy Nelson who talks about her journey of being cyberbullied and how this has affected her mental health and her career. The TV ident doesn't seem to show a narrative.
In my opinion, the most effective audio-visual promotion is the TV trailer. This is because it includes technical qualities, an important message and a real life narrative that no one has been informed about before. Therefore, it will entice the audience and make them want to watch the full TV documentary. This means the TV trailer has been succesfull in trying to promote the documentary and sell the product.
Thursday, October 10, 2019
Definition of Audio-Visual Promos
Audio Visual Promos are forms of advertisement that can be seen and heard. These are used to promote a company's product. Examples of Audio Visual promos include:
Music promos
These are short audio-visual representations that are created to accompany a song released by a solo artist or band. The duration of the music promo varies depending on the song and will usually involve the arists/band. They are available to view online on websites such as VEVO and YouTube. The artist/band usually releases a music promo for one of its tracks taken from a new album that has not yet been released to show the target audience a sample of their work. This creates awareness and promotes the new album, encouraging pre-orders and increasing sales.
Trailer for a Film/TV programme/Game/Animation
There are two types of trailers. A Teaser trailer is usually the first stage of the advertising campaign, released well in advance of the new film/tv programme/game/animation. A trailer is then released closer to the scheduled release date. This is longer than the teaser trailer. The trailer uses key elements of the final product such as characters, key scenes, music and dialogue. This informs the audience about the final product and gives them a hint of what to expect if they want to consume the product.
TV idents
A TV ident is a short audio-visual sequence that is played straight before a TV programme starts. They are usually around 30 seconds to 1 minute long. This provides the audience with information about the channel they are watching. They are used to promote the channel and helps to form a TV channel's brand identity. The channels TV ident mainly includes the channels logo and a voiceover which summarizes information about an upcoming programme and scheduling.
Music promos
These are short audio-visual representations that are created to accompany a song released by a solo artist or band. The duration of the music promo varies depending on the song and will usually involve the arists/band. They are available to view online on websites such as VEVO and YouTube. The artist/band usually releases a music promo for one of its tracks taken from a new album that has not yet been released to show the target audience a sample of their work. This creates awareness and promotes the new album, encouraging pre-orders and increasing sales.
Trailer for a Film/TV programme/Game/Animation
There are two types of trailers. A Teaser trailer is usually the first stage of the advertising campaign, released well in advance of the new film/tv programme/game/animation. A trailer is then released closer to the scheduled release date. This is longer than the teaser trailer. The trailer uses key elements of the final product such as characters, key scenes, music and dialogue. This informs the audience about the final product and gives them a hint of what to expect if they want to consume the product.
TV idents
A TV ident is a short audio-visual sequence that is played straight before a TV programme starts. They are usually around 30 seconds to 1 minute long. This provides the audience with information about the channel they are watching. They are used to promote the channel and helps to form a TV channel's brand identity. The channels TV ident mainly includes the channels logo and a voiceover which summarizes information about an upcoming programme and scheduling.
Subscribe to:
Comments (Atom)