Eminem ft Rihanna, The Monster
https://www.youtube.com/watch?v=EHkozMIXZ8w
The purpose of this music video is to entertain and sell the product. The music and the visuals entertain the audience. The audience listens to their music to entertain themselves as it has a good rhythm that people can dance and sing along to. It also helps the artists sell the product as they are trying to get people to purchase the single. The music video enhances the music and encourages more people to listen to it as they will not just be looking at blank screen. It also helps to create more meaning for the audience as to what their lyrics connote. Furthermore, it helps to sell the artists as the music video shows their faces and enhances their voices. This allows the audience to look at their other music and purchase their albums/singles.
The audience for this music video are young males and females of mixed ethnicity. The audience are mainly from the US and UK. They are also interested in R&B music. The audience would expect a performance from the artists such as singing/dancing. They would also expect the video to include the generic codes and conventions for a music video. This music video uses conventions such as video effects, music, singing, using a narrative, editing and lots of different camera angles/shots. Video effects can be seen at 2:52 where it looks like he is falling to the floor. Singing and music can be seen throughout the whole music video where Eminem and Rihanna sing to the music. A narrative is created in this music video. Eminem is looking back into his past, where there are different events of his life being recreated (family, insanity, death, fame, addiction). Many different camera angles and shots are also used such as close ups (4:50) , long shots (2:33), low angles (1:30) and high angles (1:40). Furthermore, the video is edited so that the shots change very quickly, which emphasizes the fast beat of the music. This appeals to the audience and meets their expectations, as from Eminem and Rihanna's previous videos, fans may be expecting the video to be shot in a certain way.
This music video connotes a message about Eminem's life through its narrative and the lyrics of the song. This video seems to reflect his real life. During the music video, Eminem is travelling in an elevator which perhaps represents his journey and stages of his career. There are various stops along the way, which show some of the classic moments of his career. The song itself is about the relationship that Eminem has with the voice inside of his head, which both he and Rihanna alternatively refer to as the 'monster under his bed' throughout the songs chorus.
TV Trailer
'Jesy Nelson; Odd one out' TV documentary trailer
https://www.youtube.com/watch?v=ppVplKJ-wuE
The purpose of this TV trailer is to inform, educate and sell the product to the audience. This TV documentary is about a member of a girl band who opens up about the abuse she has suffered at the hands of cyberbullies and its effects on her mental health. This therefore informs the audience about what she has gone through. It also educates people on how one rude comment online can affect someone’s life. The trailer is used to sell the product and persuade people to watch the whole documentary on BBC one.
The audience for the TV documentary are females around the ages of 15-30, as the girl group she is apart of, 'Little Mix', has a huge young female audience. They are likely to be of a mixed ethnicity, as Little Mix have different ethnicities. The audience will be from the UK, as people who know of her will have watched 'X Factor' which is a UK show. Furthermore, BBC, the channel they are broadcasting the show on, is a UK TV channel. The Interests of the audience will be girl bands, makeup and fashion. The audience would expect the TV documentary trailer to show parts of the full documentary and give them an idea as to what Jesy Nelson talks about in the documentary. The codes and conventions the TV trailer uses includes narrative, voiceover and graphics. The real life narrative is about Jesy Nelson, a singer who has been through a journey of cyberbullying. It tells us about the bad things that has happened and how she has got through it. A voiceover of Jesy Nelson is used throughout the trailer to tell the audience her story and what the full documentary is about. Graphics are also used in the trailer. Subtitles are used at the bottom of the screen for the audience to read. There is also a screen at the end of the trailer telling the audience what the name of the documentary is called, the channel it will be on, and the date/time that it will be aired (0:56). These conventions appeal and meet the needs of the audience as it tells them what the show is about and when it will come on TV.
This TV trailer connotes an important message about Jesy Nelson, and the impacts of cyber bullying. Jesy talks about how the constant rude messages about her has impacted her career, her mental health and has completely changed her life. It shows the audience that celebrities can be suffering a lot (to the extent of trying to commit suicide), due to people judging them and they may not even realize.
TV ident
BBC one
The purpose of this TV ident is to inform the audience about what channel they are watching (BBC one). The ident also makes use of a voiceover which informs the audience about what tv programme is about to come on next. Therefore, the purpose of this ident is to also sell the product as the voiceover talks about the storyline of the next show and persuades the audience to keep watching.
The audience for the BBC One ident are mainly 30-70 year olds of both genders. They will be located in the UK, as BBC is a UK channel. The audience will also be mainly a white ethnicity. They will be interested in stories/books, plants, animals and the news. They would expect the ident to show the name of the channel and a voiceover of what is going to come on next. The codes and conventions of a TV ident include, the name of the channel, voiceover, music and a clip/animation of someone or something. The BBC One logo is seen throughout the whole ident, which tells the audience that they are watching BBC One. A voiceover is used which tells the audience that 'Countryfile' will be coming on in an hour. He then gives a brief description of what the next show is about, which persuades the audience to keep watching. The clip is of small children who are playing with rose petals in a garden. This will appeal to the audience as most of them have children/grandchildren and they may also like plants. There is also music in the background which is calm and relaxing. This will meet the audiences needs
The BBC TV ident shows children playing together in a garden. This tells us that BBC wants to send out a good message and is trying to get the audience to be kind to one another and also go outdoors.
The Music video, TV trailer and TV ident are slightly different in terms of technical qualities, messages and narrative. The music video shows a lot of technical qualities such as video effects, camera shots/ angles, editing, lighting and sound effects/music. The TV trailer also shows several technical qualities such as voiceover, camera shots/angles, lighting, editing and sound. The TV Ident seems to show the least technical qualities as it is only 30 seconds long. It includes a high camera angle and music.
In terms of connoting a message, the TV documentary trailer seems to highlight an important message about the effects of cyberbullying. The music video connotes a message about Eminem's past and the struggles he has been through. The TV ident does not really show a big message about the BBC, as it just shows how children are being nice to one another.
There are also differences in terms of narrative. The Music video includes a narrative about Eminem and recreates the different stages that has occured throughout his life. The TV documentary tells the narrative of Jesy Nelson who talks about her journey of being cyberbullied and how this has affected her mental health and her career. The TV ident doesn't seem to show a narrative.
In my opinion, the most effective audio-visual promotion is the TV trailer. This is because it includes technical qualities, an important message and a real life narrative that no one has been informed about before. Therefore, it will entice the audience and make them want to watch the full TV documentary. This means the TV trailer has been succesfull in trying to promote the documentary and sell the product.
