Audio Visual Promos are forms of advertisement that can be seen and heard. These are used to promote a company's product. Examples of Audio Visual promos include:
Music promos
These are short audio-visual representations that are created to accompany a song released by a solo artist or band. The duration of the music promo varies depending on the song and will usually involve the arists/band. They are available to view online on websites such as VEVO and YouTube. The artist/band usually releases a music promo for one of its tracks taken from a new album that has not yet been released to show the target audience a sample of their work. This creates awareness and promotes the new album, encouraging pre-orders and increasing sales.
Trailer for a Film/TV programme/Game/Animation
There are two types of trailers. A Teaser trailer is usually the first stage of the advertising campaign, released well in advance of the new film/tv programme/game/animation. A trailer is then released closer to the scheduled release date. This is longer than the teaser trailer. The trailer uses key elements of the final product such as characters, key scenes, music and dialogue. This informs the audience about the final product and gives them a hint of what to expect if they want to consume the product.
TV idents
A TV ident is a short audio-visual sequence that is played straight before a TV programme starts. They are usually around 30 seconds to 1 minute long. This provides the audience with information about the channel they are watching. They are used to promote the channel and helps to form a TV channel's brand identity. The channels TV ident mainly includes the channels logo and a voiceover which summarizes information about an upcoming programme and scheduling.
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