Initial Research into Audio Visual Products

1. Food Network
The first channel I may choose to do an ident for is Food Network. This TV channel shows programmes about food, cooking and baking. For example, one of the programmes they show is "James Martin: Home Comforts". This show is hosted by a chef, James Martin who shares his recipes and tips for creating delicious food at home.

The target audience for this channel seems to be older men and women of a British ethnicity from the UK, who are interested in cooking. This is because, people in their 40's and 50's seem to be more interested in cooking than younger people. Most young people seem to cook less as their parents cook for them or they get takeaways. Furthermore, most of the chefs/presenters on Food Network are older and seem to be around the ages of 40-60. Therefore, an older audience will be able to relate to them more. The target audience also seems to be both male and females, as both enjoy cooking. They may be mostly of a British ethnicity from the UK as the presenters/chefs on food network's programmes are mostly British who make British food.

The current ident on Food Network seems to be a cartoon of different foods such as pizza, soup, biscuits and pies. At the end of the ident it shows the logo of Food network, which is a red circle with white text on top that says "Food Network". This informs the audience that the channel is about food.

The overall purpose of Food Network's ident is to inform the audience about the channel and what types of programmes it shows. The animations of food, connote to the audience that the channel is about food, cooking and baking.









2. ITV
The second channel I may choose to do an ident for is ITV. ITV is a TV channel that broadcasts a wide range of different programmes. Categories include drama, sports, soaps, comedy, entertainment, and factual shows.

ITV appeals to a wide audience as there are a large range of programmes that appeal to different people. The core age range of ITV's audience seems to be between 30-60 year olds. Their audience is made up of both male and females from the UK. There will be different ethnicities watching ITV but they will mainly be of a British ethnicity.

ITV's idents aim to show their logo in unique ways such as creating a piece of art or creating a model of their logo. The current ITV ident is a colorful painting of the ITV logo, which helps it to stand out to the audience. They aim to make their ident general and not specific to a certain theme or genre. This may be due to their wide audience who are interested in different things.

The overall purpose of the ident for ITV is to inform the audience that they are watching ITV. The ident always includes a voiceover of the upcoming shows and TV schedule. This tells the audience when a certain show is coming on.